What Is Asphalt Resurfacing and How Can It Help My Business?

March, 13, 2021 By CASSIDY PAVING 6 min read
Out with the old and in with the new! Asphalt resurfacing can bring about a newness to your asphalt parking lots, and it can add to your business’ value in more ways than you have considered. For one, resurfacing your industrial and commercial parking lot paving can be attractive to potential clients since the look of your business is one that represents a polished, successful business. You should also factor in that the upkeep of your asphalt driveway paving can eliminate stressful, unnecessary damages, especially when considering your budget and cash flow.

What to Know About Asphalt Resurfacing

What Is Asphalt Resurfacing?

Asphalt resurfacing is the laying of a new top layer or coat of pavement over an existing one. With the Cassidy Paving team, our contractors can provide estimates for your commercial and industrial driveways, then get to work in restoring your asphalt. Once done, it provides a better foundation because this technique has added about an inch or two of new pavement.

Positive Business Impacts with Asphalt Resurfacing

Many do not stop to think about how outdoor sounds can impact your business or customers. According to the Transtec Group, the human ear can detect anywhere between 20 hertz to 20,000 kilohertz, but our hearing is most sensitive to sounds that range in frequency between 250 Hz to 10 kHz. So, as tires are rolling across the road, we notice how noisy it is and how hard it may be to hear another person, which is not good when working out business details. Imagine being in the middle of a great conversation with a customer, hearing tires screeching as someone turns into your parking lot, and then hearing how the tires are turning into a parking space. Your customer has now turned their head to see the commotion, momentarily losing focus on your conversation, and you are now both distracted with your attention out the door instead of on one another and a potential sale. Having professional asphalt resurfacing from a reliable company can help keep customers focused on you and your service, leading to repeat customers. Asphalt resurfacing can also help your business in the long run as it prevents your asphalt pavement from cracks, scaling, and even spreading into asphalt potholes. Potholes hold water, and if your driveway holds water for a length of time, the water can spread to other parts of the pavement until it gradually decreases the support that the pavement previously provided. With proper asphalt resurfacing, your pavement driveway will provide a safer driving experience for old and new customers to avoid potential damage to their vehicles. Think about the last time you visited another business with a horrible driveway and how you complained about possibly damaging a tire or tire rim. You do not want to be that company. Resurfacing asphalt extends the life of your driveway, and this improves your budget. By speaking with Cassidy Paving, getting estimates, and taking action at the first signs of cracks, you will be able to factor in lower costs for repairs due to proper maintenance and upkeep instead of major and untimely overhauls. Those lengthy overhauls may also affect the flow of customers in and out of your business if you have a smaller parking area, which then negatively impacts sales.

Get Your Free Estimate Today

If you are in the New England area and want to protect your revenue, reach out to Cassidy Paving at 866-978-9788 for a customized asphalt resurfacing plan. Make professional asphalt resurfacing a part of your business!
Filed Under: Asphalt

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Cassidy Paving Company

Based in Haverhill, MA, Cassidy Paving is a commercial paving company serving southern NH and Massachusetts.

Cassidy Paving

Mission Statement: Delivering commercial and industrial paving services with courteous service, clear communication, and consistent results.

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53 Fondi Road Haverhill, MA 01832

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